Best multi-market event (consumer) Archives - Page 5 of 9 - Event Marketer
Coca-Cola Targets Hispanic Youth with Soccer Tourneys
The Copa Coca-Cola program debuted in Mexico in 1998 as a youth soccer tournament for teens living in 150 small towns. Popularity surged, and the program was expanded to other countries. The U.S. Copa program began in 2000 with a test in Texas. In 2001, the tournament took shape in New York and Chicago before...
AOL Creates a Mini ‘Home’ to Offer Service Education
To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for...
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
Nike’s Footrace Campaign Revives One Hit Wonders
Admit it: You were wondering what the heck happened to Tone Loc, years after “Funky Cold Medina.” Lucky for you, Nike unleashed its Run Hit Wonder 5K and 10K races. Recognizing there was no national platform of less-than-marathon races, Nike saw an opportunity and seized it. A Run Hit Wonder event might best be described—depending...