Best multi-market event (consumer) Archives - Event Marketer

Best multi-market event (consumer) Archives - Event Marketer

July 14, 2017

MasterCard Customers Enjoy Dinner at Iconic Venues

Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to...

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July 14, 2017

Bloomberg Brings Spirit of Competition to the Streets

“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger...

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July 14, 2017

State Farm Inspires Women With Storytelling Events

Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...

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August 24, 2016

Progressive Woos Motorcyclists with Flo’s Chop Shop

Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with pampering while subtly communicating the message that Progressive understands rally culture and bikers’ safety and insurance coverage needs. Eighty-one percent of visitors said they were more...

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August 24, 2016

Mercedes-Benz Engages Younger Demo on Concert Tour

To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy...

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