Best multi-market event (b-to-b) Archives - Page 8 of 8 - Event Marketer
Audi Activates at Alcatraz to Motivate its Dealers
The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage...
Avon Sends Chairman on 16-Country World Tour
To mark the 125th anniversary of the company’s founding, Avon sent its chairman, Andrea Jung, on a marketing tour. Her mission: Meet with 125,000 of Avon’s independent sales reps face-to-face. The Believe World Tour encompassed stops in 16 countries and, although the events were similar, Avon made sure that each was tailored to the specific...