Best multi-market event (b-to-b) Archives - Page 3 of 8 - Event Marketer
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...
Hong Kong Uses Video and Theater to Promote Tourism
To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline of “Hone Kong: Live It, Love It,” by allowing the media to “Taste It,” “Hear It,” “See It,” and...
VW Dealer Meeting Features Learning Centers, Off-Roading
Volkswagon got its message heard loud and clear from multiple locations around Arizona during its annual dealer meetings. The program carried an “Access” theme to illustrate the access Volkswagen customers have to life’s experiences: As customers mature, they have greater access to better things, which explained the car maker’s pending entry into the luxury market. The...
AT&T Recruits Comedians to Act Out a New Service
When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales channel. In late 2003, mMode was redesigned with better accessibility, higher quality content, and fresh services such as online dating, news, and videogames in an...