Best multi-market event (b-to-b) Archives - Page 2 of 8 - Event Marketer
Shell Promotes Products with LubeVideoCheck Program
To get its target (trucking, construction and mining equipment industries) to switch from their existing engine protection to Shell Lubricants, the company devised the Shell LubeVideoCheck on-site demonstration program. The centerpiece of the events was a state-of-the-art technology developed for the aircraft industry and modified for heavy machinery that gave management and operators an opportunity...
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...
CareFusion Sponsorship Gets Healthcare Pros Jazzed Up
Medical technology company CareFusion and jazz are making beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company last summer struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research has shown their interest...
Viacom Surprises Media with Celebrities and Doughnuts
The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners were faced with. There were several objectives: One, generate increased interest and acceptance of the networks among the media...