Best multi-market event (b-to-b) Archives - Event Marketer
Exclusive Off-Track Meetings Benefit NASCAR Partners
NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...
BASF Tour Brings Global Topics to the Local Level
The Creator Space Tour traveled to six cities on four continents, bringing to life chemical company BASF’s “co-creation” campaign, a corporate innovation and sustainability program launched to celebrate the company’s 150th anniversary and raise awareness of BASF around the world. Multi-sensory, hands-on “co-creation” engagements at each stop addressed city-specific challenges around the themes of food,...
Employees Celebrate PayPal’s Independence in Style
PayPal, the mobile payment platform, celebrated its launch as an independent company listed on NASDAQ with events at its offices across the globe and in New York City’s Times Square. Speeches, champagne toasts, music and GIF photo activations marked the events, which employees posted to Facebook, Twitter and Instagram using the hashtag #PYPL. Tagboard, the...
Shell Road Show Boosts Customer Ratings
To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics scheduled 45-minute product training sessions during which they handed out premiums like hats, break room posters and badges with product information and key...