Best mobile marketing program Archives - Page 11 of 12 - Event Marketer
Budweiser Applauds Soldiers on Mobile Tour
In the midst of a tough political climate surrounding the war in Iraq, Anheuser-Busch trotted out a tour that would give consumers of all political affiliations an opportunity to come together and say thanks to the men and women in the armed forces. Pulled together in just five weeks, the tour sent two teams of...
L’Oreal Paris Launches Mobile Style Studio for Women
L’Oréal Paris wanted to help women understand that they each have individual hair needs and that they need an ongoing hair care regimen in order to keep their lovely locks healthy. To get that message out and help women “Change the life of their hair,” the brand introduced a diagnostic hair tool that can recommend...
HP Six-Month Mobile Print Tour Visits 25 Markets
HP products let you print from your smartphone. It’s easy, it’s wireless and not nearly enough people know about it. To fix that, HP set off on the six-month-long Mobile Print Tour to promote the HP e-Print app for Android, iOS and Blackberry and Air Print function on iOS only. The idea was to simply...
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...