Best Millennial Campaign Archives - Event Marketer

Best Millennial Campaign Archives - Event Marketer

July 6, 2017

Budweiser Draws Millennials With ‘Zombie Apocalypse’

In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on the Halloween season—a fictitious Budweiser Bottling Plant turned pop-up party… for the undead. The brand’s “Fear Fest” program ultimately attracted 7,000 target attendees...

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July 6, 2017

Adults Channel Their Inner Child at OREO’s Pop-up

To drive trial and generate buzz for its new Choco Chip OREO cookie, Mondelēz transformed a vacant storefront in the ultra-hip Los Angeles neighborhood of Silver Lake into the Wonder Vault—an over-sized nostalgia-fueled kitchen where consumers could feel like kids again by sneaking a treat from the cookie jar (without getting in trouble). A gigantic...

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July 6, 2017

Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials

When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...

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