Best Millennial Campaign Archives - Event Marketer
Volkswagens Instagrammable pop up shops have many Millennials very interested in the all-new VW Jetta
To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each...
Microsoft travels to colleges around the US. with their pop-up chill spaces
College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather...
Mountain Dew brought the pow and the wow to Breckinridge, Co. mountain
Mountain Dew has been a supporter of the snow sports community for decades. But now more than ever, this target audience is inundated with newbie competitors claiming to be more extreme and more devoted to the group than the OG. Seeking to deepen its connection to this community, Mountain Dew took over an entire mountain,...
Vera Bradley Engages Millennials with Games, Swag
Vera Bradley and its array of feminine bags, apparel and travel items are often coveted among young girls, teens and moms, but there’s a disconnect when it comes to college-age women and their ability to transition from high school gear to age-appropriate items for their day classes and nights out. Combined with the brand’s desire...