Best live + digital program (b-to-b) Archives - Event Marketer

Best live + digital program (b-to-b) Archives - Event Marketer

October 20, 2015

Staples Hybrid Draws Near-Perfect Virtual Attendance

Hybrid sales events offer companies a cost-effective way to recognize top performers in a high-energy live environment while simultaneously motivating the rest of the sales force in a virtual setting. Those were key platforms for Staples’ Advantage Sales Meeting—a two-pronged event designed to be a place for sharing ideas, learning and networking for top-tier Staples...

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October 13, 2015

Boeing Wows Guests with Three-Day Launch Event

Boeing’s 747-8 reveal took place in one of its gigantic manufacturing bays at its Everett, WA, plant. More than 10,000 Boeing employees, their families, media and a select group of industry VIPs watched in awe as an enormous 61-foot by 225-foot drape dropped dramatically in front of the new plane. But to make that happen,...

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October 13, 2015

Cisco Takes GSX Sales Meeting to New Heights

Every year, Cisco finds new ways to improve and enhance its annual Global Sales Experience (GSX). For one recent GSX, the company focused on how to arm its global sales force with strategies for meeting the year’s goals and sales objectives, while recognizing and rewarding individuals for their performance and motivating them to achieve beyond their...

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