Best integrated trade show campaign Archives - Page 4 of 5 - Event Marketer
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Dew and Doritos Turn Expo into Giant Game Board
Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities to win hidden around every corner. The activation brought together elements of mobile, experiential and social marketing all under a gamification-style...
Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’
Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...
Thomson Reuters Paints the AALL Floor Orange
How do you get the attention of nearly 1,600 law librarians? At the American Association of Law Libraries annual conference, Thomson Reuters leaned on the bright color orange. Before the show, pre-registered attendees received a series of emails inviting them to “Transform To Orange,” which is the brand’s signature color. In the exhibit, staff donned...