Best Green Event/Trade Show Campaign Archives - Event Marketer
Cisco CIO Summit Goes Green Without Spending Green
A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to...
Oracle Saves 965 Trees with a Sustainable Conference
Oracle’s OpenWorld event is one of the biggest conferences in the world (it attracts 43,000 attendees). So last year, the company started taking steps to create a more sustainable event. The event team broke up the conference into eight key areas and then made strategic decisions based on a set of green standards. Here’s a...
GM’s Solar-Powered Mobile Tour Lets the Sunshine in
For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...