Best Fair/Festival Activation Archives - Event Marketer

Best Fair/Festival Activation Archives - Event Marketer

July 6, 2017

State Farm ‘Helps Life Go Right’ at Music Festivals

State Farm’s new brand promise “Here to help life go right” offers a solution for life’s challenges, from insurance and loans to financial planning and small business. Last summer, State Farm helped life go right for millennials, an important target for the brand, by tapping into their passion for music festivals. State Farm’s rustic-looking #HereToHelp...

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July 6, 2017

Amazon Immerses Consumers in Original Programming

To spark consumer interest and give fans an up-close and interactive look at “Man in the High Castle” and “Thunderbirds Are Go,” Amazon created Amazon Village, a large-scale immersive activation to drive tune-in through its Amazon Prime streaming service at San Diego Comic-Con. A multisensory 4D Mitch VR activation shot on the set of “Man...

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July 6, 2017

Hershey’s Swag Exchange Woos Millennials at SXSW

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave...

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