Best event/environment (consumer) Archives - Page 6 of 7 - Event Marketer
Mountain Dew Sponsorship Celebrates Teen Lifestyle
When Pepsi-Cola North America’s Mountain Dew took title sponsorship of the Dew Action Sports Tour before the property’s 2005 inaugural season, the challenge was to create an environment that would set it apart from the tour’s other sponsors and connect with the ever-so-savvy teen target. “We take into consideration the landscape of what other sponsors...
Nike Scores with Jordan All-Star Weekend Exhibit
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...
Puma Yard Activation Attracts America’s Cup Fans
Puma Yard offered America’s Cup attendees in San Francisco a meeting space where they could watch the races by day and party by night. The environment, which promoted the America’s Cup, Team Oracle USA and Puma brands, featured a club/bar, retail shop and an expansive lawn for hanging out and picnicking, plus a large screen...
Xbox Area One Road Show Drives Trial and Engagement
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better way to hype a new product than to let influential consumers test it out, which is what console gamers got to do (and...