Best event-related website or portal Archives - Event Marketer

Best event-related website or portal Archives - Event Marketer

April 28, 2016

GM Stages Viral Video Interviews to Draw Younger Demo

To build brand awareness among younger audiences, GM staged a series of viral video interviews and skits called Plug In at festival venues around the world. The short skits were conducted by Tenacious D star Kyle Gass. GM created a branded microsite and employed Gass to populate it with backstage interviews at rock festivals including...

read more

April 28, 2016

Hershey’s House Parties Generate Sweet Content

For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate and helped them throw more than 10,000 in-home consumer house parties over one weekend. The Hershey Bliss...

read more

December 28, 2015

Sprite Offers a Backstage Look at Step Competitions

Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived as a place to celebrate the creativity and originality of the multicultural college experience through stepping, scholarship and service,...

read more

December 18, 2015

Purina Hosts Parties in Target Dog Owners’ Homes

For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...

read more

October 15, 2015

Red Bull Site Gives Street Ball a Global Audience

Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |