Best event campaign microsite/web page/hub Archives - Event Marketer

Best event campaign microsite/web page/hub Archives - Event Marketer

October 26, 2015

E3 Deploys an Online Hub of Sponsor Resources

E3, the world’s premier trade show for computer and video games and products, this year attracted 45,700 industry professionals, investor analysts, journalists and retailers from 103 countries to its show June 5 through 7 in Los Angeles. To assist in the enormous undertaking of selling to and assisting these industry professionals, the show’s owner, Entertainment...

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October 26, 2015

Google’s Solve for X Forum Generates Think Tank Content

Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...

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October 26, 2015

Nike Taps into High School Track and Field in Canada

There are few brands with a bolder attitude than Nike. The company that was once a simple sneaker brand has conquered nearly every sport in the spectrum, emblazoning its signature swoosh on athletes ranging from basketball stars and surfing pros to tennis champions and golf masters. There aren’t many niches left untapped by the Portland-based...

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October 22, 2015

Ultimate Software Deploys a Living Content Library

Thanks to HCM Online Academy, human resources and payroll professionals can tap into educational material, which has been videotaped and uploaded from live human resources workshops, 24×7, 365 days a year. Want to download a white paper or case study on Thanksgiving Day? Not a problem, thanks to this seamless extension to the in-person, physical...

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October 22, 2015

Absolut’s Campaign Site Offers Bartenders Access

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be...

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