Best digital+live campaign (b-to-b) Archives - Event Marketer

Best digital+live campaign (b-to-b) Archives - Event Marketer

December 15, 2015

Bacardi’s On-Premise Tour Ends at Music Events

To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...

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December 15, 2015

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...

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December 15, 2015

Verizon Translates Super Bowl Fan Votes into a Light Show

The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm...

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October 22, 2015

Microsoft Deploys a Hub of Connectivity for Partners

To match the fresh excitement being generated in its redesigned Worldwide Partner Conference (WPC) footprint, Microsoft unleashed three technology upgrades created with the attendee in mind: a custom social event platform called Connect, a complementary mobile app and an enhanced social media effort. Connect enabled attendees to schedule meetings with other partners, identify on interactive...

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October 22, 2015

Nissan Tracks Test-Driving Journalists with GPS

“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international journalists loose on the streets of Southern California in Nissans as part of its one-month media blitz. Luckily, nothing did go wrong,...

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