Best Digital + Live Campaign Archives - Event Marketer
W Hotels Drums up Buzz for its New Property with a Multi-stage Music Festival
To build buzz for the Marriott Bonvoy app and the newly opened W Dubai, W Hotels produced the Wake Up Call Dubai music festival, a multi-stage hotel takeover featuring a variety of performances, some of which included pyrotechnics and lasers, along with activities like dj masterclasses. To expand its reach, the brand attracted millions of...
Google’s Sweet Festival Activation Centers on a Giant Gumball Machine
Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The...
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....