Best Consumer Environment Archives - Event Marketer

Best Consumer Environment Archives - Event Marketer

December 28, 2016

Instagram’s Oval Office Inspires Content Generation

Instagram has installed mini conference rooms in offices around the globe meant to inspire employees and guests to create bite-sized content perfect for their Instagram feeds. During the elections, Instagram took the concept to the next level with the bipartisan Mini Oval Office that activated at the Democratic National Convention and the Republication National Convention,...

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December 28, 2016

Coca-Cola Tasting Room Offers Multisensory Moments

To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.” There...

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December 28, 2016

Gatorade Fuel Lab Introduces Science-Backed Products

In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove...

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