Best combination of event technologies (b-to-c) Archives - Page 3 of 3 - Event Marketer

Best combination of event technologies (b-to-c) Archives - Page 3 of 3 - Event Marketer

October 7, 2015

Oprah Tour Takes a Social-by-Design Approach

Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The...

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