Best combination of event technologies (b-to-c) Archives - Event Marketer

Best combination of event technologies (b-to-c) Archives - Event Marketer

December 15, 2015

Target Pop-Ups on Campuses with Personalized Interactions

To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...

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December 15, 2015

OnePlus Hosts an Invite-Driven Activation in Times Square

Two-year-old China-based smartphone manufacturer OnePlus boasts a global cult following despite having no brick-and-mortar shops and an invitation-only sales model. For the launch of the new model, OnePlus 2, the brand leveraged the buzz-building intrigue of its business model with a pop-up experience in the middle of New York City’s Times Square. Inside the white...

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December 15, 2015

UFC Live-Wires the City of Las Vegas During Fight Week

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.”...

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October 26, 2015

LG Live-Wires its NCAA Final Four Fan Experience

Fan festivals at major sporting events have evolved over the past decade to become major attractions (and major marketing opportunities) in their own right. After all, for many attendees who can’t attend the actual big event, a day spent at the Super Bowl, MLB All-Star Game or Daytona 500 fan fest can be almost as...

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October 26, 2015

Raytheon Combines 3D and Touch Hotspots at Air Show

We all know what a smartphone is. Soon, soldiers in the field and military pilots will be wearing smart helmets and carrying portable devices equipped with Aviation Warrior technology from Raytheon that will keep them as wired into their surroundings as any teen trolling the mall. Only instead of keeping up with their friends, these...

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