Best Combination of Event Technologies (B-to-C) Archives - Event Marketer

Best Combination of Event Technologies (B-to-C) Archives - Event Marketer

February 3, 2017

Netflix Engages ‘OITNB’ Fans With Pride Parade Floats

Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the...

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February 3, 2017

Comcast Touts its New Platform With Interactive Games

The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience. A motorcycle game showcased X1’s superior internet...

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February 3, 2017

AMC Leverages Gamification to Boost Programming

Attendees at Comic-Con have come to expect immersive experiences and credible representations of their favorite programs. The Abigail Experience at San Diego’s 5th Avenue Pier during Comic-Con 2016 with its interactive games and technology offered a personalized “Fear the Walking Dead” journey based around survival. The activation generated press and encouraged tune-in for the second...

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