Best combination of event technologies (b-to-b) Archives - Event Marketer

Best combination of event technologies (b-to-b) Archives - Event Marketer

December 15, 2015

Microsoft Goes Paperless with RFID at Partner Conference

Microsoft mixed fun and functional at the Worldwide Partner Conference in July in Orlando, treating high-tech business executive attendees to a high-tech conference in one of the high-techiest landscapes—Walt Disney World and Epcot Center. With partner Thuzi, Microsoft tied the entire experience together, from social sharing to the delivery of key event information, with RFID...

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December 15, 2015

AT&T Immerses Booth Visitors in Touch, AR and 3D

CTIA Super Mobility is the largest and most influential forum on mobile innovation in the Americas. Exhibitor AT&T decided that the best way to demonstrate its Connected Life products and services was to immerse attendees in individual product stories brought to life by a host of tech integrations inside its 60-foot by 80-foot booth. There...

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December 15, 2015

EMC Attendees Snap Giant 3D Face Mask Projection Selfies

The concept of Big Data is not an easy one to wrap one’s brain around. It’s broad. It’s complex. And it’s an evolving concept that changes from one day to the next. So to help attendees at its annual EMC World 2015 conference last May in Las Vegas understand the new demands on businesses in...

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December 15, 2015

Microsoft Spreads the Magic of Disney Using RFID Bands

How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands...

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October 26, 2015

CiscoLive! Harnesses Powerful Back Channel Chatter

Cisco’s annual user event has always been a hotbed of back channel chatter during the show but like many events, it seemed to lose steam after the show was over. So this year Cisco put an integrated social media plan in place that was designed to harness the power of all its online channels to...

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