Best Combination of Event Technologies (B-to-B) Archives - Event Marketer

Best Combination of Event Technologies (B-to-B) Archives - Event Marketer

February 3, 2017

VR Conveys AT&T’s Brand Story at Hannover Messe

AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...

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February 3, 2017

Gatorade Repositions Itself as a ‘Sports Fuel’ Brand

This dynamic activation established Gatorade as an innovative brand to athletic trainers and demonstrated its shift from a singular product focus to the 24/7 athlete and sports fuel. Technology brought that message to life in a journey that informed attendees in a hands-on and self-directed way. At registration attendees received an RFID-equipped tag to check...

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February 3, 2017

EMC Unleashes a Tech Extravaganza to Address Data

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....

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