Best b-to-b event environment Archives - Event Marketer

Best b-to-b event environment Archives - Event Marketer

February 25, 2016

Facebook IQ Live Targets Next-Generation Advertisers

At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent...

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February 25, 2016

Fiat Merges History and Modern Tech at Dealer Event

What’s the ultimate driving experience? For 105-year-old Italian automaker Alfa Romeo, it’s style and speed and history, a theme the brand merged with the launch of a futuristic sedan at the Alfa Romeo Historical Museum with 460 brand representatives, journalists and dealers in attendance. The event offered 3D environments, a wind tunnel, a rotating podium,...

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February 25, 2016

Canon’s EXPO Zones Highlight Brand Versatility

You may think of Canon as a camera brand, but as its EXPO program set out to prove, it’s much more than that. Its worldwide exhibition tour, featuring a 161,090-square-foot experience at the Jacob Javits Convention Center in New York City, brought to life the various spaces it operates in, from sports to medicine, broken...

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December 1, 2015

EMC’s LED Bridge Leads to a Dazzling Launch Event

London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...

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December 1, 2015

AutoDesk’s Annual Sales Conference Opener Roars to Life

At One Team Conference, AutoDesk’s annual sales and leadership event, the brand incorporated a two-part conference opener designed to reorient AutoDesk’s sales force by disorienting them first. It kicked off in a stark, standing-room-only space that dramatically came to life with a roaring fleet of trick motorcycle riders, screaming guitar riffs and showers of sparks...

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