Best B-to-B Environment Archives - Event Marketer
United Talent Agency Hosts a Sundance Film Festival Getaway
At the Sundance Film Festival, United Talent Agency took over a private residence off of the main drag, but not too far away from all of the action. Guests were treated to a comfortable but elegant experience (and breathtaking mountain views). The venue hosted an array of events—a panel discussion on food inequality, an art...
Loblaw Inspires Employees to Walk in their Customers’ Shoes
Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and...
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...
Samsung’s A/V Chops Help Spotlight its Latest Mobile Devices
UNPACKED introduced the latest Samsung mobile devices, and it was all built around a “journey of light” theme. An entrance tunnel was lined with faceted mirrors that created a shifting light—from sheer white to iridescent—and the main arena was a cathedral-like structure. Among five Galaxy Experience zones were the Power of Design, with reflective podiums...