Best activation of an entertainment sponsorship Archives - Page 3 of 9 - Event Marketer
Target Executes a First-of-its-Kind Live Broadcast
As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter #MoreMusic, Target’s take on the trend and the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys. The program...
Pepsi’s Pop Open Music Program Targets Millennials
What if the simple act of popping open a can of Pepsi could score you free tickets to the summer’s hottest concert events? This was the premise for Pepsi’s Pop Open Music program, an integrated effort that encouraged millennials (and the young at heart) to download a Pepsi Pass app and then enter codes from...
T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...
LU Biscuits Plays up French Heritage with the LU Café
LU Biscuits, most recognized for its Le Petit Ecolier biscuit, was looking to drive awareness and trial in key markets for what it calls its “chic little biscuit.” But as a brand found on supermarket shelves, it had to find a way to reach an audience that gravitates towards premium products. The brand tied to...