Best activation of a sports sponsorship Archives - Event Marketer

Best activation of a sports sponsorship Archives - Event Marketer

July 6, 2017

Chevy Offers Big League Experiences at MLB FanFest

To rev up sales and market share in San Diego where it faces challenges by several competitors, Chevrolet as sponsor of the MLB All-Star Game set out to connect with the kid inside every fan segment, from older fans to millennials to parents with kids and kids themselves. And it was at MLB All-Star FanFest...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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July 6, 2017

Verizon’s Tech Places Fans in a Game-Winning Moment

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited...

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August 22, 2016

Hyundai Hijacks Super Bowl with Three Fan Experiences

To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold wrapped vehicles delivering social media-driven surprise and delight engagements to fans all over San Francisco. Three unique fan experiences—the NFL...

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August 22, 2016

MasterCard’s Rugby Sponsorship Offers #44DaysofCrazy

MasterCard isn’t known for its heritage in rugby, so to give its brand a boost throughout its sponsorship of the 2015 Rugby World Cup, it unleashed #44daysofcrazy—a series of surprise and delight experiences that engaged fans over the 44 days of the tournament. From impromptu rugby anthems sung on the steps of the Paris Opera...

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