Best activation of a cause sponsorship/community tie-in Archives - Page 3 of 8 - Event Marketer
Google’s Touch Technology Powers Community Initiative
They may have looked like simple posters being put up around town, but behind each one was a cutting-edge “digital paper” technology that transformed a philanthropic voting program into a catalyst for engagement. It was all part of an effort by Google to give away $5.5 million to Bay Area nonprofits by inviting local communities...
Ford Reaches Women with Warriors in Pink Campaign
Ford wanted to raise money for Susan G. Komen for the Cure while leveraging the partnership to drive sales among women ages 18-24, so the carmaker took the message to the people in 2008 through Race for the Cure events, grassroots efforts and sweepstakes offers. By activating at 117 Race events, Ford reached over 1.5...
One Campaign Encourages Students to Help End Poverty
To educate and engage college students about how they can help end global poverty, hunger and disease, the One Challenge Campaign hit campuses nationwide to see which school could put in place policy changing actions to aid in the cause. The winning school was rewarded with a free on-campus rock concert. The One Campus Challenge...
Harley Revs up its Charity Ride with a Theme Park
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...