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January 14, 2013

AgencySelect 2013

RFP Benchmark Study Event Marketing Institute and OgilvyAction Release AgencySelect 2013 The Event Marketing Institute and OgilvyAction today unveiled AgencySelect 2013, the first research study ever fielded to examine and improve the RFP process. AgencySelect 2013 dives into RFP benchmarks never before measured, including: THE PROCESS. A deep dive into how event RFPs are created,...

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October 25, 2011

AFI Brings Safe Driving Message to Teens via Four-month Tour

As part of its strategy to promote safe driving among teens and connect with high school students and their parents, American Family Insurance is sponsoring the fifth annual Under Armour All-America Game. Prior to the game the brand is executing a four-month American Family Insurance Selection Tour that targets the high schools of the athletes...

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October 25, 2011

Toyota Tour Touts New Prius v

Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from October through mid-December and stopping at outdoor festivals to highlight the Toyota Prius v, the third generation and newest member of Toyota’s Prius line-up. Experiential activations showcase the Prius v’s versatility and features such as roominess, fuel efficiency, sustainability and...

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October 18, 2011

Ravenswood’s Rugged Booth Stands Out at NYC Wine & Food Fest

 At the Food Network New York City Wine & Food Festival’s Grand Tasting at Chelsea Piers (Sept. 30-Oct. 2), Ravenswood wine’s Sonoma County-inspired booth stood out among the rows of wine tasting tables. It harked back to the brand’s tasting room in the Mayacamas Mountains with rugged wood panels and wrought iron elements, including an...

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October 18, 2011

GMC’s Monday Night Football Tour is Bigger, Badder

GMC, the official vehicle of the NFL, has boosted its year-two sponsorship of the Monday Night Football Tour with more fan-friendly experiences, test drives and community projects that promote its line-up of cars. The tour takes place in high-end malls on Saturdays and Sundays before the Monday night game, followed by events held at Boys...

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October 12, 2011

Green & Black’s Targets Chocolate Lovers with Taste Discovery Tour

Green & Black’s is back on the road, taking its organic chocolate café to high-profile foodie events such as the Bon Appetit presents Chicago Gourmet (Sept. 23 to 25) and the Food Network New York City Wine & Food Festival (Sept. 30 to Oct. 2). The tour began earlier this year, then took a break...

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October 12, 2011

Olympus Surprises Consumers on the Street with Free Cameras

 To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA,...

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October 6, 2011

Miller’s LiteGuards Protect Men From “Unmanly” Beers

All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad guardians of manliness, hit pubs and nightspots to find men making unmanly decisions, like drinking the “wrong” light beer.

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October 6, 2011

New Mexico Scavenger Hunt Challenges Residents to Find Billy the Kid

To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism Department devised the Catch the Kid campaign that challenged residents to embark on a summer-long scavenger hunt throughout the state to find the legendary Billy the Kid (he was played by an actor) and vie for a shot at $10,000....

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