Sonia Andresson-Nolasco, Author at Event Marketer - Page 34 of 34

Author archive for Sonia Andresson-Nolasco

January 28, 2010

Challenger brands take on the big guys

If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like the clever tortoise creative challenger brands are finding ways to win the race. To stand out against the big guns...

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January 28, 2010

Food Network

Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new winning recipe on the rise: celebrity chefs. Popular Food Network stars like Emeril Lagasse and Rachael Ray have been cooking their way into America’s hearts for years. And cookware brands like All-Clad and Meyer have put these chefs’ signatures all...

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January 28, 2010

Brands send consumers away for big loyalty

Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and...

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