Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 7 of 69

Author archive for Rachel Kirkpatrick Boucher

December 9, 2016

Five Ways Intuit QuickBooks Increased Conference Networking

Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and...

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November 30, 2016

JetBlue Offers Three Tips for Activating In-Flight Events

Marie Claire last spring connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride. The event included a chartered JetBlue flight, which offered the flexibility...

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November 15, 2016

Century 21 Events Highlight Real Estate Agents of the Future

To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special...

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November 10, 2016

How HP Turned Demos into Journeys at Panorama

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

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