Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 6 of 80

Author archive for Rachel Kirkpatrick Boucher

January 11, 2018

That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers,...

read more

January 11, 2018

Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football

It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since...

read more

January 8, 2018

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |