Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 4 of 79

Author archive for Rachel Kirkpatrick Boucher

February 27, 2018

Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden at Brookfield Place in Manhattan, involved a five-foot-high inflatable pint of ice cream, climbing apparatus and a pit filled with pillows...

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February 26, 2018

Video: Five Tips for Marketing to Millennials

Partner Content: Millennials are not all about selfie sticks and lumberjack facial hair. Respect what they care about, and respect them, too. Here, five tips you need to know to reach that younger target audience. For more, check out this essential guide. 

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February 23, 2018

Intel Cozies Up with Creatives in its Tech Lodge at Sundance

Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space...

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February 12, 2018

CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the...

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