Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 3 of 80

Author archive for Rachel Kirkpatrick Boucher

March 20, 2018

10,000 Bouquets: FTD and PopSugar Celebrate International Women’s Day

Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate...

read more

March 19, 2018

Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend

One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for...

read more

March 15, 2018

Inside HSBC’s Modern Lounge and Event Space at Davos

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...

read more

March 6, 2018

Three Insights from Intel on Creating Industry Event Experiences That Stick

Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At Sundance Film Festival in Park City, Intel created the Intel Tech...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |