Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 3 of 73

Author archive for Rachel Kirkpatrick Boucher

August 4, 2017

Street Stunts Give New Yorkers a Taste of Alabama

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...

read more

July 31, 2017

Check List: Is a First-Year Festival Right for Your Brand?

There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas in April due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the event shined a spotlight on the rapid growth of the festival space,...

read more

July 28, 2017

Charmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend

New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan...

read more

July 27, 2017

Purchasing Power Engages Clients with its First Experiential Tour

Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power...

read more

July 21, 2017

Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment

Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |