Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 3 of 69

Author archive for Rachel Kirkpatrick Boucher

May 8, 2017

Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the...

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May 2, 2017

How Buick Engaged Fans at the NCAA Final Four Tournament

To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It...

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May 1, 2017

School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour...

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April 19, 2017

Advance Auto Parts Carves Out a Tour for DIY Millennials

For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike...

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