Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 2 of 75

Author archive for Rachel Kirkpatrick Boucher

January 5, 2018

An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b...

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December 29, 2017

POPSUGAR and Old Navy Host a Must-Have Holiday Gift Giveaway Event

To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand POPSUGAR teamed up with Old Navy on a giveaway event on Dec. 9 dubbed “Deck the Hauls” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet...

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December 26, 2017

What You Can Expect to See on Event Food Menus in 2018

Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with...

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December 21, 2017

It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a...

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