Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 13 of 73

Author archive for Rachel Kirkpatrick Boucher

October 20, 2016

One Way to Target Baby Boomers? Focus on Adventure

Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey...

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October 12, 2016

Country Music Events: How Big Brands are Building Loyalty

It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the country music genre has earned mainstream influence on NBC’s...

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September 30, 2016

The Museum of Ice Cream: Summer’s Hottest Ticket

In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan area salivating. Dubbed a hotter ticket than Broadway’s “Hamilton,” the sold-out experience ($18 per ticket) on Gansevoort Street in the Meatpacking...

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September 22, 2016

How Michelob Ultra Mixed Fitness Events with Happy Hour

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook...

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September 15, 2016

Day of Drones Helps Mountain Dew Elevate Drone Racing

To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and...

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