Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 13 of 80

Author archive for Rachel Kirkpatrick Boucher

June 13, 2017

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on...

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June 9, 2017

How to Optimize Event Footprints for Instagram

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

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May 25, 2017

Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show

For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...

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