Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 10 of 74

Author archive for Rachel Kirkpatrick Boucher

April 19, 2017

Advance Auto Parts Carves Out a Tour for DIY Millennials

For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike...

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April 6, 2017

How to Gain Ground on Millennials

Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.

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March 28, 2017

Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles

We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope...

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March 9, 2017

YouTube Creators Curate Tiny Homes for a Google Product Block Party

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...

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