Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 10 of 80

Author archive for Rachel Kirkpatrick Boucher

August 17, 2017

HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...

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August 4, 2017

Street Stunts Give New Yorkers a Taste of Alabama

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...

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July 31, 2017

Check List: Is a First-Year Festival Right for Your Brand?

There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas in April due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the event shined a spotlight on the rapid growth of the festival space,...

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