Rachel Kirkpatrick Boucher, Author at Event Marketer

Author archive for Rachel Kirkpatrick Boucher

July 27, 2017

Purchasing Power Engages Clients with its First Experiential Marketing Tour Program

Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power...

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July 21, 2017

Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment

Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper...

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July 21, 2017

Tips for Working with Celebrity Chefs in Events

Three insights from the food experience pros at Karlitz & Co.   In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages. Like legendary canned meat product SPAM, which leveraged a celebrity chef partnership with the Food Network’s...

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July 6, 2017

Experience Design: Eight Ways to Use Shipping Containers in Experiential Programs

Eight “contained” activations, from showrooms to mobile banks   Shipping containers and pods. They’ve evolved from offering an “industrial cool” look to versatile, reusable, customizable and often ADA accessible, experiences. They’re stackable and attach to each other, they fold up in inclement weather. They travel well and can’t be affected by the wind like tents...

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