Loree Stark, Author at Event Marketer - Page 5 of 7

Author archive for Loree Stark

January 28, 2010

How Long Should Your Sponsorship Agreement Last?

Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always as difficult as it used to be. After the property is identified the brand faces several challenging decisions including how long the sponsorship agreement should last. Before signing on the dotted line consider these three things.

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January 28, 2010

Keeping Evergreen Events Fresh Year After Year

As a rule event programs that last past five years are dubbed solid successes. But longevity shouldn’t be an excuse for letting initiatives get stale. Even when the objectives and strategies remain the same the best campaigns are freshened up every few years. Here four tips for implementing change into your long-running event programs:

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January 28, 2010

Leveraging the Real Estate Outside Mobile Vehicles

Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces As more companies dive into mobile marketing the onus is on each brand to find a way to differentiate the experience from the competition and keep consumers engaged. The latest trend?

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