Loree Stark, Author at Event Marketer - Page 4 of 7

Author archive for Loree Stark

January 28, 2010

Trade Show Exhibits get Upgraded

Using materials that give your trade show exhibit an upscale polished appearance can be an easy way to communicate the sophistication of the brand. Now brands are tapping into the latest trend in upscale looks: architectural materials that would look at home in a permanent environment like a high-end office or retail space. The materials...

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January 28, 2010

Boost Mobile Mixes Music and Volunteerism

Boost Mobile has been creating buzz for the brand—and driving teens and young adults to volunteer—using a two-pronged attack of music and volunteerism. Through its title sponsorship of a nonprofit called RockCorps Boost offers free admission to concerts only to consumers who volunteer in their communities.

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January 28, 2010

DaimlerChrysler Expertly Mixes Media Stunts with Consumer Engagements

A well-executed media stunt not only will have press lining up to take photos and shoot video but also can get consumers to ooh and ahh from the sidelines. Over the last several years DaimlerChrysler has been regularly taking the photo op a step further—using the events to generate p.r. and media hits as well...

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January 28, 2010

Making a Trade Show Presentation Sing

Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees...

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