Loree Stark, Author at Event Marketer - Page 2 of 7

Author archive for Loree Stark

January 28, 2010

Getting the Most Out of a Pop-up

When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive light. But just because a pop-up is more about making a splash doesn’t mean that brands should totally forget about...

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January 28, 2010

Event Permits: Making Sure a Sampling Program Follows The Rules

YOU'VE PROCURED THOUSANDS  of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with hefty fines from local municipalities and ushered out of the city limits before the fun even begins.

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January 28, 2010

Enticing Partners to Sign On

The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing...

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January 28, 2010

Getting Speakers Ready for Breakthrough Breakout Sessions

With all of the focus that goes into prepping keynote speakers before a conference it can be easy for an event organizer to ignore breakout sessions which—let’s face it—is where attendees really get the goods. But failing to give your breakout sessions the proper care and feeding can ruin the entire event. Sure attendees will...

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