Author archive for Lee Ann Murphy
Hitting The Boards
EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance...
Memorable On-premise Events
Once upon a time nightlife events consisted of attractive men and women dropping into bars and nightclubs wearing tight t-shirts and armed with samples. But as with every other experiential niche the old reliable tactics don’t cut it anymore. Nightlife programs must engage for more than a night to hit the mark. Four keys to...
On The Road Again – How GE Healthcare’s Mobile Tour Connects the Brand with Customers
FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on the road the event program was designed to bring its customers—namely hospitals and healthcare providers—on board to see the latest and greatest in GE gadgets. Another part of the program? On occasion the brand’s customers could take the vehicle and...
Full Circle
IN THE WORLD OF outdoor event setups tents may be the established superstar but domes are the up and coming indie starlet. What makes them so attractive? They’ve got range able to play a variety of roles in all kinds of programs. They offer a design aesthetic and a flexible layout that tents and mobile...