Kait Shea

Author archive for Kait Shea

January 4, 2018

Ten Fresh Tips for Keeping Events Safe and Secure in a Brave New World

In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary...

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December 27, 2017

Center Stage: Revisiting 2017′s Top Music Festival Activations

From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the...

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December 22, 2017

Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...

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