Kait Shea

Author archive for Kait Shea

April 23, 2015

Best Places to Work in Events: The Office

Open floor plans and inspiring environments foster collaboration—and culture Earning and keeping the industry’s top talent today means making an investment in the work environment where employees spend so much of their time. This is especially true in event marketing where creativity and collaboration are paramount to productivity, and “fun” is an inherent part of...

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April 21, 2015

Best Places to Work in Events: Built For Fun

From in-house arcades to beach parties and prize wheels, event companies strive to make work more than just a four-letter word Not every office provides employees with a bowling alley, massage rooms, three gourmet meals a day and designated nap areas. (In fact, only Google’s California headquarters does.) But plenty of employers in the event...

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April 17, 2015

Morris The Cat Gets Rebooted At SXSW

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and...

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April 3, 2015

Tocquigny Takes Food Porn To The Next Level

Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour...

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March 19, 2015

Snuggle’s SnugMobile Gives New Yorkers the Warm and Fuzzies

Snuggle, Sun Products’ fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine’s Day. The vehicle connected consumers with the Snuggle brand at...

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