Author archive for Kait Shea
Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco
Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...
Event Technologists Weigh in on the State of Event Tech and Their Future Roles
Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...
Seven Mobile Tour Ideas to Consider in the Age of Social Distancing
In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles...
How Amex Delivered 40 Virtual Consumer Experiences in Six Months
When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...