Author archive for Kait Shea
Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs
Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event Deck in downtown Los Angeles. The Lexus Culinary Cinema, held Nov. 13-15, brought consumers together for a three-course meal, custom mocktails, a complimentary gift...
Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps
You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to...
Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video
As we near the end of 2020 (phew), much of the industry is focused on how brands will make their mark on consumer audiences in the year ahead. The good news is that the pandemic has required event marketers to think outside of their comfort zones over the last nine months, and if the innovative...
Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events
With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...