Kait Shea

Author archive for Kait Shea

March 22, 2018

Data Security and Events: Seven Tips for Building a Bulletproof Strategy

The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event...

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March 13, 2018

Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands,...

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March 9, 2018

Stunts: 11 Ways to Stop Consumers in Their Tracks

In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to...

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March 8, 2018

Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes

For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the...

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