Kait Shea

Author archive for Kait Shea

December 27, 2017

Center Stage: Revisiting 2017′s Top Music Festival Activations

From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the...

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December 22, 2017

Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...

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December 14, 2017

Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour

As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...

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