Jessica Heasley

Author archive for Jessica Heasley

October 8, 2014

Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon

It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love...

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August 14, 2014

A Night In White: The PopUp Dinner Brooklyn

On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp Dinners are the love child of Hand Made Events, a company that started in 2011 in Northern California with a...

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August 14, 2014

Pandora Treats Music Fans At The Santa Monica Pier

On Aug. 9, Pandora took over part of the Santa Monica Pier for a show by Magic!, Rita Ora and Iggy Azalea. The brand offered free admission exclusively to fans they knew were interested in those acts. In between introducing the performers, Tommy Page, vp-artist and brand partnerships at Pandora, told EM that the shows,...

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May 10, 2014

Live from Salt Lake: The Final Stretch

With a menu of Salt Lake restaurant and bar recommendations under our belts thanks to Thursday night’s Dine-Around, we rested up and embarked on the final stretch at EMS. Rob Pace, senior vp-marketing and events at HP kicked off Day Three of the show with an inspiring morning keynote on how the 75-year-old company is...

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