Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Rockin’ out to get teams together

Think “teambuilding exercise” and usually the first word that comes to mind is “corny.” But there’s a new service that might get your ho-hum internal programs singing a happy tune. It’s called Song Division and not only does it bring co-workers together in a spontaneous and musical way it can also provide the platform for...

read more

January 28, 2010

Pepsi’s Uncorks Killer Summer Event Campaign

The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull and Rockstar the highly-caffeinated offshoots of the soft drink category have not only grown in popularity over the past decade to the tune of $6.5 billion in annual sales they continue to fly off the shelves while other...

read more

January 28, 2010

Nine Best Practices To Improve Your Pre-Event Strategies

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick...

read more

January 28, 2010

Face-Lift: Keeping Pop-Ups Fresh The Second Time Around

Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To wit event marketers working on the second iteration of a successful pop-up face a unique struggle: finding the balance between creating a unique experience that capitalizes on all the great elements from the first pop-up while introducing enough new stuff...

read more

January 28, 2010

EM’s year in review

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |