Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Event Design on a Dime

Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget...

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January 28, 2010

Companies are not listening to their customers

A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical than ever in the quest to retain customers and attract new ones.

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January 28, 2010

How Brands are Turning to Events to Engage Baby Boomers

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living...

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January 28, 2010

Brands Squat Outside Film and Music Festivals to Save Money

Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry...

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January 28, 2010

HP goes virtual

For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard after all who first staked out territory in Silicon Valley in 1939 founding one of the most successful high-tech companies...

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